Gender Equal NZ

Brand Strategy – Content Strategy – Brand Management – Production Supervision
We worked with: Special Ad Service

In 2017, the National Council of Women of New Zealand created a new consumer-facing brand, Gender Equal NZ, so that their advocacy and public engagement around gender issues could be delivered to a broader audience – with a more neutral / inclusive focus.

Our role was to create the brand foundation, creative approach and messaging – working with the internal team to maximise engagement for budget.